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Transactional Web Portal & App

UX/UI Design Project

CLient

  • Puntored – Conexred

Services

  • Web design
  • UI / UX
  • Website Build

Other

  • 2D animation
  • Analytics

Main Tools

  • Suite Adobe
  • Asana
  • Google Sheets
  • Optimal Workshop

Deliverables

  • UX Report
  • + 500 Pages
  • Illustrations & Icons
  • Styleguide
  • Adobe XD files

Puntored is a Fintech company that helps boost the growth of independent businesses by providing financial services through innovative applications.

This project covers the update of the current web portal and the creation of the Puntored application, with an interactive design focused on the user, simple, easy to understand and that positively reveals the value for the user (El Aliado).

Style & Imagery

Aa

Verdana Semibold 32pt

Verdana Regular 24pt

Verdana Regular 16pt

verdana Bold 14pt

Visual style is a crucial aspect of the project, as it aids in creating a standardized system of colors, fonts, buttons, text inputs, and various other components that will be combined and displayed across the users’ screens (the Allies).

UI Blocks

Main Pages

 

 

The UX/UI design of the Transactional App & Web Portal Puntored is developed with the goal of providing the user (the Ally) with an intuitive transactional tool, organized into product categories, easy to use, secure, and accessible. The design focuses on the need for simplicity, consistency, and usability, with a focus on clear and efficient user flows.

Key Learnings

User-Centric Design:

Prioritizing user needs led to an intuitive and user-friendly experience, boosting adoption and satisfaction.

Visual Coherence:

A consistent and visually appealing interface enhanced overall user experience and navigation.

Personalization:

Tailoring the platform to individual preferences built stronger user connections and trust.

Effective Communication:

Tailoring the platform to individual preferences built stronger user connections and trust.

Continuous Improvement:

Gathering feedback and iterating based on user input ensured ongoing relevance and value.

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