Digital Products UX/UI Design
Enel Colombia Mission
Digital Products UX/UI Design
Enel Colombia Mission
Company
- Enel Codensa
Other
- Inbound marketing
- Analytics
- Professional presentations
- Content creation
Mission
- Digital product design
- e-Commerce design
- UI / UX
- User flow optimization
- Visual strategy
Main Tools
- Suite Adobe
- Adobe Experience Manager
- Google Workspace
- Salesforce
achievements
- 17% Increase in Conversion Rate with UX Designs
- 25% Increase in Page Views through Visual Content Redesign
- Regular Analysis of User Behavior for Optimization Opportunities
At Enel, my mission revolved around optimizing the digital landscape to deliver a seamless and engaging user experience. I led the charge in redesigning visual content, witnessing a 25% surge in page views. By strategically enhancing SEO and product descriptions, we achieved a remarkable 60% improvement in organic ranking, amplifying At Enel, I led a mission to revitalize the e-commerce platform, strengthening the digital presence of Enel products with a strong focus on user experience, aesthetics and functionality.
Through a strategic redesign effort, we achieved a notable 25% increase in page views, ensuring an engaging journey for users exploring our digital offerings.
By optimizing SEO and perfecting product images and descriptions, we witnessed a notable 60% increase in organic rankings, raising the visibility of Enel’s various digital products. Harmonization of inbound marketing channels and site improvements resulted in a 20% increase in engagement and conversions, solidifying the e-commerce space as an intuitive hub for Enel’s sustainable energy solutions. This mission summed up Enel’s dedication to delivering cutting-edge digital experiences while showcasing the breadth of our innovative products.
Key Learnings
User-Centric Redesign Works:
Prioritizing user experience led to a significant boost in engagement.
SEO Boosts Visibility:
Rigorous SEO efforts resulted in a notable 60% increase in organic ranking.
Data Guides Optimization:
Regular user behavior analysis was key to continuous digital optimization.
Digital Showcase Packs a Punch:
Leveraging digital innovation effectively showcased Enel’s diverse products, enhancing overall impact.
Holistic Strategy Drives Conversions:
A comprehensive approach, combining marketing and site improvements, led to a 20% increase in both engagement and conversions.