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Digital Products UX/UI Design

Enel Colombia Mission

Digital Products UX/UI Design

Enel Colombia Mission

Company

  • Enel Codensa

Other

  • Inbound marketing
  • Analytics
  • Professional presentations
  • Content creation

Mission

  • Digital product design
  • e-Commerce design
  • UI / UX
  • User flow optimization
  • Visual strategy 

Main Tools

  • Suite Adobe
  • Adobe Experience Manager
  • Google Workspace
  • Salesforce

achievements

  • 17% Increase in Conversion Rate with UX Designs
  • 25% Increase in Page Views through Visual Content Redesign
  • Regular Analysis of User Behavior for Optimization Opportunities

At Enel, my mission revolved around optimizing the digital landscape to deliver a seamless and engaging user experience. I led the charge in redesigning visual content, witnessing a 25% surge in page views. By strategically enhancing SEO and product descriptions, we achieved a remarkable 60% improvement in organic ranking, amplifying At Enel, I led a mission to revitalize the e-commerce platform, strengthening the digital presence of Enel products with a strong focus on user experience, aesthetics and functionality.

Through a strategic redesign effort, we achieved a notable 25% increase in page views, ensuring an engaging journey for users exploring our digital offerings.

By optimizing SEO and perfecting product images and descriptions, we witnessed a notable 60% increase in organic rankings, raising the visibility of Enel’s various digital products. Harmonization of inbound marketing channels and site improvements resulted in a 20% increase in engagement and conversions, solidifying the e-commerce space as an intuitive hub for Enel’s sustainable energy solutions. This mission summed up Enel’s dedication to delivering cutting-edge digital experiences while showcasing the breadth of our innovative products.

Key Learnings

User-Centric Redesign Works:

Prioritizing user experience led to a significant boost in engagement.

SEO Boosts Visibility:

Rigorous SEO efforts resulted in a notable 60% increase in organic ranking.

Data Guides Optimization:

Regular user behavior analysis was key to continuous digital optimization.

Digital Showcase Packs a Punch:

Leveraging digital innovation effectively showcased Enel’s diverse products, enhancing overall impact.

Holistic Strategy Drives Conversions:

A comprehensive approach, combining marketing and site improvements, led to a 20% increase in both engagement and conversions.

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