Print & Digital Campaign
Focus on User Experience
CLient
- Grival
- XP Colombia
Website
Services
- User Experience
- Art Direction
- Printed Branding
- Web design
Other
- Photomontage
- P.O.P
Main Tools
- Illustrator
- Photoshop
- Google Sheets
- Optimal Workshop
Deliverables
- UI / UX Report
- + 180 Print Pieces
- Illustrations & Icons
- Styleguide
- Art files
In the campaign for GRIVAL, the “GRIVAL Challenge Caravan,” we set out to redefine the user experience for expert plumbers, transforming a routine product launch into an immersive journey of discovery and expertise enhancement.
The GRIVAL Challenge Expedition:
At the heart of our strategy was the “CARAVAN OF THE GRIVAL CHALLENGE” – a tailored experience for expert plumbers. The challenge was not just a test of their skills but an opportunity to witness firsthand how GRIVAL’s latest products could revolutionize their daily operations.
User-Centric Approach:
The approach was meticulously crafted with the user experience in mind. Instead of traditional product launches, we devised a national route that resonated with the institutional identity of GRIVAL. Each stop on the route unfolded as an interactive training ground, presenting the new products through activities designed to challenge and enhance the skills and knowledge of expert plumbers.
Technology Unleashed:
The goal was to ensure that each participant became well-versed in the technology behind every GRIVAL product. Through hands-on activities, we provided a practical understanding of how these innovations seamlessly integrate into their workflows, transforming them from mere tools to indispensable components for business success.
A Journey, Not a Destination:
The Caravana del Reto GRIVAL was not just about showcasing products; it was about creating a memorable journey. Plumbers were not passive observers but active participants in an expedition that unfolded the potential of GRIVAL’s offerings at every turn.
Results:
The user-centric approach generated not only greater affinity with the brand but also an enthusiastic embrace of the new GRIVAL products as valuable opportunities for profitability, savings, and increased productivity. The campaign exemplifies how a strategic focus on user experience can elevate a product launch into an unforgettable expedition, leaving a lasting impact on the target audience and the brand’s market presence.